B
Brand Assets
Brand Usage Guide
Official rules for authorized use of the BASSBOSS wordmark and B-mark.
For partners, press, and the BASSBOSS Family. Not for resale or unlicensed reproduction.
Use your browser's Print → “Save as PDF” to download a copy.
01
The marks
Wordmark
The primary BASSBOSS lockup. Use whenever space allows.
B-Mark (Icon)
Use when the full wordmark won't fit. App icons, favicons, social avatars.
02
Clear space
Always keep a minimum margin around the mark equal to the height of the “B” in BASSBOSS. Nothing crosses into this space, including other logos, text, edges, or imagery.
Wordmark: minimum margin = height of “B”.
B-mark: minimum margin = 30% of the mark's height on all sides.
03
Minimum size
Wordmark
80 px / 24 mm wide
Below this size, switch to the B-mark.
B-Mark
24 px / 8 mm
Smaller than this, the inner geometry breaks down.
04
Color codes
BASSBOSS Orange
#F9C017 · RGB 249, 192, 23 · CMYK 0, 24, 95, 0 · Pantone 124 C
Freq Light Blue
#045AF4 · RGB 4, 90, 244 · CMYK 84, 70, 0, 0 · Pantone 2728 C
BASSBOSS Black
#0A0A0A · RGB 10, 10, 10 · CMYK 75, 68, 67, 90 · Pantone Black 6 C
BASSBOSS White
#F5F5F5 · RGB 245, 245, 245 · CMYK 0, 0, 0, 4 · Pantone Cool Gray 1 C
05
Do and Don't
✓
Use on approved backgrounds
Orange wordmark on black or near-black. Black wordmark on white or near-white. White wordmark on dark imagery with sufficient contrast.
✓
Use the SVG when possible
SVG scales infinitely and stays sharp at every size, from a 16px favicon to a 12-foot billboard.
✓
Maintain the lockup proportions
If you scale the wordmark, scale uniformly. The relationship between letters is engineered.
✓
Use the B-mark when space is tight
App icons, social avatars, favicons, profile pictures. Don't try to cram the full wordmark into a square.
✗
Don't recolor the marks
Use only the approved orange, white, or black variants. No purple. No teal. No tinted overlays.
✗
Don't stretch, skew, or rotate
The proportions are fixed. Don't squash the wordmark to fit a width.
✗
Don't add effects
No drop shadows, glows, gradients, embossing, or strokes on the marks themselves.
✗
Don't place on low-contrast backgrounds
If the mark fights the background, swap variants. Don't add a box around it.
✗
Don't combine with other logos in a lockup
The BASSBOSS mark stands alone. For co-branded materials, separate the marks with adequate clear space.
✗
Don't use on unlicensed merch
The BASSBOSS name and marks cannot appear on merchandise, apparel, or products without a signed licensing agreement.
✗
Don't use monospace fonts
No monospaced type anywhere, on the site or in materials. No slashed zeros, no 'code' look. Use the brand sans (Helvetica Neue / Inter). Mono reads as a terminal, not BASSBOSS.
06
Social tagging
When you share BASSBOSS in photos, video, or copy, tag us:
- Instagram: @bassbossbass
- YouTube: @BASSBOSSBASS
- Hashtag: #BASSBOSS #BASSBOSSFamily
We repost!
07
License
BASSBOSS® and the B-Mark are registered trademarks of True Lee Loudspeakers. The marks are licensed for editorial, promotional, and partnership use that does not misrepresent affiliation. Unauthorized reproduction, modification, or commercial use without prior written consent is prohibited.
Questions, requests for custom variants, or licensing inquiries: contact us.